Found by search.
Cited by answers.
Search engine optimisation gets Beinfer products ranked. Generative engine optimisation gets them cited when people ask an AI answer engine instead of searching. We run both from one content programme, because a page that ranks and a page that gets quoted are built from the same facts.
Two lines. One interchange.
SEO and GEO share a station: content. Everything else on each line is its own work, done by the same team.
SEO: ranked by search engines
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Crawlability
Clean URLs, an XML sitemap, explicit robots rules and fast static pages, so every product page gets indexed.
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Structured data
Organization, Product, FAQ and Article schema, so engines read the facts and not only the words.
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Content
Pages written to answer the question the searcher actually asked, at the depth it deserves.
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Authority
Mentions and links earned from relevant places. No bought links, no link networks.
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Performance
Core Web Vitals held green: the page loads before the visitor wonders whether it will.
GEO: cited by answer engines
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Entity clarity
One consistent description of each product and of the company, everywhere it appears.
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Citable passages
Short, self-contained paragraphs that state one fact each, so an answer engine can quote them.
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Content
The same well-structured pages, written so a model can summarise them faithfully.
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Open access
AI crawlers allowed where we want to be cited, with an llms.txt that lists what matters.
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Answer tracking
Regular checks of how answer engines describe our products, and fixes when they get it wrong.
Same facts, different question.
SEO asks whether the engine ranks this page for a query. GEO asks whether the model cites this page when it answers. The work overlaps; the measure does not.
- UnitThe page, and the query it should rank for.
- SignalRelevance, links, technical health, page experience.
- MeasureRankings, impressions, clicks and the conversions that follow.
- FailureNot indexed, outranked, or ranked for the wrong intent.
- UnitThe passage, and the question it answers on its own.
- SignalConsistency of facts across the web, clarity, and mentions in trusted sources.
- MeasureWhether, how often and how accurately answer engines cite the product.
- FailureNot cited, cited wrongly, or described with a competitor's facts.
The standard, applied to this page.
Every Beinfer site, this one included, ships the same technical base. Each item below can be checked on beinfer.com right now.
- XML sitemap at sitemap.xml, listing every public page.
- Explicit robots rules at robots.txt, with AI crawlers addressed by name.
- llms.txt at llms.txt, a plain-text map of what the company is and does.
- Organization schema in JSON-LD on the home page, with the legal name, address and VAT number.
- Canonical URLs and a written meta description on every page.
- Static HTML. Every word is readable without running a script.
- One H1 per page, headings in order, alt text on every meaningful image.
- Legal pages that name the operator, linked from every page.
Ask about the search line.
Questions about how a Beinfer product appears in search or in an AI answer, and corrections to anything an engine says about us, go to the team.
Via del Lauro 9
Milan, Italy - 20121
Registration No: MI - 2631753
VAT No: IT 11929140967